By Ethan Bloom, Staff Writer
[Photo Courtesy of Grandstand Media]
Popular shoe company Vans unveiled their new livestreaming network, “Channel 66”, in a bid to uplift both everyday communities and artists. The broadcasts take place in New York City, Chicago, Mexico City and Los Angeles and “spotlight each city’s unique heritage in sub-culture by programming through the lens of the people who live it,” according to a press release.
“Channel 66” looks to “reimagine the event experience” post-COVID-19, according to the press release. Broadcasts consist of content such as DJ sets, curated radio shows, talks, workshops and musical performances. Guests spots are to feature the likes of GZA, Vic Mensa, Japanese Breakfast and many local bands. DJs and artists across all mediums have already been featured during the two-day activity. Reportedly, “Channel 66” will be turning its airwaves over to “local skate shops, restaurants, local venues, and independent record labels” to give the spotlight to the people who need it most.
Channel 66 goes live at 11 a.m. EST every weekday, with Fridays featuring “dance-oriented DJ sets.” You can check out Channel 66 on Instagram here.