[Photo courtesy of Shady Records]

By Roman Salomone, Contributor

Conway the Machine recently announced a new album, Won’t He Do It, which is set to release on March 31 via his own Drumwork label. Additionally, the Machine dropped a new single entitled “Super Bowl”, which features verses from Houston’s Sauce Walka and the legendary Juicy J, who also produced the track. 

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When discussing the new cut with Brooklyn Vegan, Conway enthusiastically said: 

“’Super Bowl’ is just one of them ONES! Big rings, big ice on, big money, celebrating BIG WINS. In life, you gotta be proud of yourself for all of your hard work paying off. A win is a blessing, and you always gotta count your blessings.”

Alongside the single comes a visualizer music video and the cover art for Won’t He Do It. He has also been teasing a full-length Drumwork collective album and another collaboration with The Alchemist. 

Last year, Conway stayed prolific as ever, dropping several projects throughout much of the year. First there was the Greetings Earthlings mixtape in February, then the Trillmatic Goods collab Organized Grime 2 EP released in May, and a third installment of his series with producer Big Ghost Ltd. through the album What Has Been Blessed Cannot Be Cursed in June. Additionally, Conway released his sophomore solo album God Don’t Make Mistakes, his Shady Records debut and a record that received critical acclaim, with several blogs giving it high placements on year end lists.

Outside of rapping, he’s been embarking on numerous ventures with branding and merch. Recent examples include a special run of cards with Rapper Cards, a collab with My Cuzin Vintage to release a plush doll, and a short docu-series following the Drumwork label.